Interactive entertainment using a mobile device with object tagging and/or hyperlinking

Systems and methods for an interactive game using a multi-functional hand-held personal mobile device, such as a smart phone or entertainment device use the smart phone or other mobile device to find and/or activate various effects and items in the real world, then connect those items and effects together to provide a purpose to finding the effects/items consistent with the game theme. Embodiments include themes related to a treasure hunt with items that may or may not respond to the player detecting or finding them. In other embodiments, the mobile device may trigger and activate multiple layers of videos, phone calls, internet access, texts, voiceovers, puzzles and numerous other actions and results tied into a complex gaming adventure.