Parallel multiple format downloads

A portable electronic device is provided comprising a processor, a memory, a display, and an application stored in the memory that, when executed by the processor, initiates a plurality of user agents that each indicate a different communication point. The portable electronic device also transmits a request for a content from each of the user agents to a content source, the requests being transmitted substantially concurrently. The portable electronic device also receives a plurality of contents, each content associated with one of the user agents and each content formatted differently than the remaining contents. The portable electronic also presents one of the contents on the display, wherein the portable electronic device promotes concurrent downloading of a content in multiple formats from the content source.