Distributing token records in a market environment

Method and system for distributing token records in market environment is disclosed. At least one token record comprising a unique seed associated with a OTP token. Encryption key and decryption key are generated for assisting selective encryption and decryption of token record associated with OTP token. The token record is encrypted with the assistance of encryption key. One of encrypted token record and decryption key is provided into market environment. A device comprising an identifier for facilitating identification of token record associated with OTP token is provided into market environment together with the one of encrypted token record and decryption key. The identifier concealed by tamper-evident removable material such that any effort to reveal identifier will be readily apparent. The other of the encrypted token record and decryption key is provided to an entity in response to entity providing identifier.