Provision of applications to mobile devices

Embodiments related to the provision of applications to mobile devices are disclosed. One embodiment provides a mobile device application server system, comprising a database, a processor, and memory comprising instructions stored thereon that are executable by the processor to perform a method of providing applications to mobile devices. The method comprises receiving a first application configured to be run on a first mobile device type, storing the first application, receiving a second application configured to be run on a second device mobile device type, and storing the second application. The method further comprises receiving a request for the first application from a first mobile device of the first mobile device type, providing the first application to the first mobile device, receiving a request for the second application from a second mobile device of the second mobile device type, and providing the second application to the second mobile device.