Intelligent communication and advertising mechanism

Disclosed is a system and method for exchanging information between a mobile device and a physical advertising medium, such as a billboard. The method and system enables a pluggable device, coupled with the mobile device, to detect the mobile device within its vicinity of the physical advertising me...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser:	GOSWAMI VIBHOR, VALLAT SATHISH, GARG SHALIN
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TELEPHONIC COMMUNICATION WIRELESS COMMUNICATIONS NETWORKS
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Beschreibung
Zusammenfassung:	Disclosed is a system and method for exchanging information between a mobile device and a physical advertising medium, such as a billboard. The method and system enables a pluggable device, coupled with the mobile device, to detect the mobile device within its vicinity of the physical advertising medium. On detection of the mobile device, the pluggable device establishes a handshake communication channel with the mobile device by authorizing the mobile device. Upon authorizing the mobile device, the pluggable device initiates the advertisement information exchange between the physical advertising medium and the mobile device in a non-intrusive manner. In one aspect, the method and system further enables the mobile device to relay the advertisement information to other mobile devices or any other physical advertisement mediums within its vicinity.