Systems and methods for email response prediction

Techniques for predicting a user response to the e-mail content are described. According to various embodiments, member email interaction data associated with a particular member and email content data describing a particular email content item is accessed. The data is then encoded into one or more...

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Bibliographische Detailangaben
Hauptverfasser: ARAI BENJAMIN, SHAH SAMIR M, IRMAK UTKU, JUMAH FERRIS
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:Techniques for predicting a user response to the e-mail content are described. According to various embodiments, member email interaction data associated with a particular member and email content data describing a particular email content item is accessed. The data is then encoded into one or more feature vectors and assembled to thereby generate an assembled feature vector. Thereafter, a prediction modeling process is performed, based on the assembled feature vector and a trained prediction model, to predict a likelihood of the particular member performing a particular user action on the particular email content item.