System and method for increasing player participation

A system and method are provided to combine a gambling establishment player club with one or more second chance games. Players are thereby given multiple opportunities and incentives to interact with the gambling establishment and player club. The gambling establishment is thereby able to gather val...

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Hauptverfasser: WELLER SCOTT N, TAYLOR JOHN E, LICHTENBERGER FRANCIS J, HERRMANN MARK E, LIGHTMAN MICHAEL C, ROSS MATTHEW S, HARDY DOW K
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creator WELLER SCOTT N
TAYLOR JOHN E
LICHTENBERGER FRANCIS J
HERRMANN MARK E
LIGHTMAN MICHAEL C
ROSS MATTHEW S
HARDY DOW K
description A system and method are provided to combine a gambling establishment player club with one or more second chance games. Players are thereby given multiple opportunities and incentives to interact with the gambling establishment and player club. The gambling establishment is thereby able to gather valuable player data, build player profiles, and incentivize players to take actions desired by the gambling establishment.
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subjects CHECKING-DEVICES
COIN-FREED OR LIKE APPARATUS
PHYSICS
title System and method for increasing player participation
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