System and method for increasing player participation

A system and method are provided to combine a gambling establishment player club with one or more second chance games. Players are thereby given multiple opportunities and incentives to interact with the gambling establishment and player club. The gambling establishment is thereby able to gather val...

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Bibliographische Detailangaben
Hauptverfasser: WELLER SCOTT N, TAYLOR JOHN E, LICHTENBERGER FRANCIS J, HERRMANN MARK E, LIGHTMAN MICHAEL C, ROSS MATTHEW S, HARDY DOW K
Format: Patent
Sprache:eng
Schlagworte:
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Beschreibung
Zusammenfassung:A system and method are provided to combine a gambling establishment player club with one or more second chance games. Players are thereby given multiple opportunities and incentives to interact with the gambling establishment and player club. The gambling establishment is thereby able to gather valuable player data, build player profiles, and incentivize players to take actions desired by the gambling establishment.