Method, system and apparatus for reinforcing desirable consumer behaviors with surprise rewards

Method, system and apparatus for reinforcing desirable consumer behaviors with surprise rewards

In some embodiments, a fulfillment entity receives over an electronic interface from a merchant website associated with a third-party online user community an order from a member of the user community for an item from the merchant website. During order processing, a set of rules for rewarding member...

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Bibliographische Detailangaben
Hauptverfasser: SEWELL JEFFERY DOUGLAS, BUSH JOEL LAWRENCE, HAKIM OMAR BESIM
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
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DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:In some embodiments, a fulfillment entity receives over an electronic interface from a merchant website associated with a third-party online user community an order from a member of the user community for an item from the merchant website. During order processing, a set of rules for rewarding members of the third-party online user community based on the past behaviors of one or more members of the user community is evaluated. Responsive to a condition fulfilling one of the rules, the member order is modified to provide an incentivizing reward to the member of the online user community.