Optimizing provision of engagement enhancing content to users

Optimizing provision of engagement enhancing content to users

A system and machine-implemented method for providing engagement enhancing content to a user with minimal interference with activities performed by the user at a website including receiving an indication of an event at a website, wherein the event represents the user actively interacting with the co...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: TERLESKI JONATHAN, HOROWITZ BRADLEY, MARRA GREGORY MATTHEW
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A system and machine-implemented method for providing engagement enhancing content to a user with minimal interference with activities performed by the user at a website including receiving an indication of an event at a website, wherein the event represents the user actively interacting with the content at the website, suspending the provision of one or more engagement enhancing content to the user in response to receiving the indication of the event, wherein the engagement enhancing content is configured to encourage user interaction with the website, receiving an indication of a second event at the website, wherein the second event corresponds to the user no longer actively interacting with content at the website and resuming provision of the one or more engagement enhancing content to the user in response to receiving an indication of the second event.