Imaging device display controller

The imaging device includes an imaging component, a display component, a rotation detector, and a controller. The imaging component is configured to capture a subject and output image data. The display component is configured to change the orientation of a display screen and to display an image based on the image data. The rotation detector is configured to detect the orientation of the display screen of the display component. The controller includes a subject detector and a display controller. The subject detector is configured to detect information specifying a subject. The display controller is configured to control whether or not to rotate a content displayed on the display component according to the detection information of the subject detector and the detection result of the rotation detector.