Integrated productivity services

The present disclosure involves systems, software, and computer implemented methods for providing integrated productivity services. One process includes operations for determining a context associated with a user of an application, identifying a user productivity feature for integration with an existing feature of the application based on the context, and augmenting a user interface of the application with a graphical object representing the user productivity feature. In some instances, the context can include an integration context defining a particular release version associated with the application. The context can also or alternatively include a role context defining a particular role of the user of the application within an organization, wherein the particular role is associated with a set of permissions or common tasks performed by the particular role. Still further, the context can include a user context defining a personal preference or habit of the user.