Software testing analysis and control

This disclosure is directed in part to testing of different versions of software or software components (software versions) and analyzing results of use (e.g., user interaction) of the different software versions. The techniques described herein provide software testing that varies the allocation to enable a ramp up of allocations to/from another software version. The allocation module may use allocation rules to assign requests to each software version based on various factors such as load balancing, user attributes, past user assignment, and/or other rules or logic. An analysis of the different software versions may include an analysis of system performance resulting from operation of each software version. An analysis may determine attributes of each user and then allocate the user to a software version based on at least some of the determined attributes.