Apparatus and method for model-based social analytics

A model based social analytic system collects social signals from social network accounts for different companies and constituents. The social signals can be used to benchmark social network performance for different contextual dimensions, such as industries, companies, brands, etc. Conversations ma...

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Hauptverfasser: CAUVIN ROGER LOUIS, HARDT SHANNON PAUL, DE OLIVEIRA JOHN JOSEPH, HUDDLESTON ERIK LEE, HORNE BRYAN JOSEPH, MILLER CLINTON FREDERICK, EASON WILLIAM LANCE, RENTERIA RAMON, HANNA JEREMY, YU DAVID CHI-FINE, HUDDLESTON, II BRIAN JUSTIN, VAUGHAN STEVEN MICHAEL, POTTER TIMOTHY JOSEPH, PERKINS JACOB ANDREW, WESTIGARD JASON SAMUEL, KEARBY BRANDON, DACHIS JEFFREY
Format: Patent
Sprache:eng
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Zusammenfassung:A model based social analytic system collects social signals from social network accounts for different companies and constituents. The social signals can be used to benchmark social network performance for different contextual dimensions, such as industries, companies, brands, etc. Conversations may be identified in the signals and the types of constituents participating in the conversations may be identified. Analytics can then be determined for the contextual dimensions based on the related conversations and the types of constituents participating in the conversations.