Single stage pitch process and product

A process and apparatus for making isotropic pitch are disclosed. A tubular reactor operating at high velocity and pressure converts aromatic rich liquid feed to pitch within minutes. Reactor is heated by electric resistance or inductance, a salt or molten metal bath, or fired heater. Reactor effluent flashes and isotropic pitch recovered from the flash drum. Softening point is affected by flash drum pressure or stripping steam. Unconverted feed may be recycled. Process makes little gasoline, simple condensation of flash drum vapor may produce gas oil and gasoline fractions. Isotropic pitch is made in a single step with a coking value of 50 to 55 wt %. Time and temperature in the reactor convert at least 20 wt % of feed and any recycle material present to isotropic pitch. Pressure is preferably above 500 psig, to suppress mesophase formation and produce isotropic pitch with less than 0.5 wt % mesophase.