Method and system for characterizing web content

An exemplary embodiment of the present invention provides a method of processing Web activity data. The method includes obtaining a database of Website organizational data. The method also includes generating a data structure from the database of Website organizational data comprising an Item identifier and a Website category corresponding to the item identifier. The method also includes generating a reduced-rank classification structure from the data structure, the reduced-rank classification structure including a category grouping corresponding to one or more of the Website categories.