Unified social content platform

A system can optionally include a social network database configured to store social network information records related to a user of the social network, wherein the social network database is configured to classify an individual information record according to the user of the social network and at least one of an application that generated the individual information record and an object of the individual information record. The system can further include a processor configured to identify ones of the information records as classified in the social network database based on at least one of the user and the at least one of the application and the object and transmit data indicative of a common characteristic of the ones of the information records to the social network.