Data toll subsidy management

A method includes receiving, from a user device associated with an end user, a request for content provided by a content provider. The method includes determining whether the requested content is to be provided on a data toll network, determining whether the requested content includes data toll free content in response to a determination that the requested content is to be provided on the data toll network, and applying graphic elements indicating data toll free status of data toll free sections of the requested content in response to a determination that the requested content includes data toll free content. The method further includes providing the requested content including the applied graphic elements to the user device, and billing data usage associated with providing the data toll free sections to the end user device to the content provider.