Analytics triggered subscriber policies

In general, techniques are described for providing a continuous feedback system that dynamically updates data collection criteria and subscriber policies based on aggregated subscriber-specific and network usage data. For example, a method includes applying one or more subscriber specific policy and charging control (PCC) rules to network traffic to collect network traffic data for a plurality of subscribers, aggregating the network traffic data, and determining, based on the aggregated traffic data, whether subscriber independent data collection criteria need to be updated. The method may also include, responsive to determining that the data collection criteria need to be updated: updating the data collection criteria, translating the updated data collection criteria from updated subscriber independent data collection criteria into updated subscriber specific PCC rules, and applying the updated subscriber specific policy and charging control rules to additional network traffic to collect additional network traffic data.