Distributing shared content

A system for distributing shared content to an Internet user, includes a data store comprising a computer readable medium storing a program of instructions for performing the distribution of shared content to the Internet user; a processor that executes the program of instructions; a frame management unit to receive a container from a trusted third party source; a data aggregation unit to retrieve information about the Internet user from a plurality of data providers and to aggregate the retrieved information; a vector creation unit to create a vector based on the aggregated retrieved information; a measurement ping generation unit to generate a measurement ping to a measurement server; and a communication unit to communicate the vector to an online shared content network and to receive shared content displayed via the container.