Image forming apparatus determining transfer parameter using color measurement result, image forming method, and non-transitory computer readable medium

An image forming apparatus includes a measuring unit, an adjustment image forming unit, a density value calculating unit, and a transfer parameter determining unit. The measuring unit measures colors of an image formed on a recording medium. The adjustment image forming unit forms an adjustment image including a combination color which is produced by superimposing colorants of two or more component colors. The density value calculating unit calculates, in accordance with a measurement result obtained by measuring the combination color included in the adjustment image by the measuring unit, a density value of a component color of a colorant that is formed in an uppermost layer on the recording medium among the two or more component colors. The transfer parameter determining unit determines a value of a transfer parameter in accordance with the calculated density value, the transfer parameter defining an operation condition used for performing transfer.