Methods and apparatus for referring media content

Methods, devices, computer program products and systems are provided for referring media content at communication devices, such as wireless communication devices. The methods, systems and devices allow for all forms of media content to be referred, such as audio, video, multimedia content and the li...

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Bibliographische Detailangaben
Hauptverfasser: JACOBS PAUL E, CHANDHOK RAVINDER PAUL
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:Methods, devices, computer program products and systems are provided for referring media content at communication devices, such as wireless communication devices. The methods, systems and devices allow for all forms of media content to be referred, such as audio, video, multimedia content and the like and, in particular advertising content. In addition, the methods, systems and devices provide for the content providers to optimize the delivery schedules and/or methods of delivery based on the volume of referrals. In addition, by tracking the volume of referrals, content providers can alter billing structure, such as advertising rates associated with advertising content.