Customized insertions into digital items

Digital content items may include additional content such as advertisements. Placement of the additional content may be based on a characteristic of the digital content item and/or a characteristic of a consumer of the digital content item. In one implementation, a level of interest is determined fo...

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Format: Patent
Sprache:eng
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Zusammenfassung:Digital content items may include additional content such as advertisements. Placement of the additional content may be based on a characteristic of the digital content item and/or a characteristic of a consumer of the digital content item. In one implementation, a level of interest is determined for multiple time points in a digital content item and an advertisement is located in the digital item based on the level of interest.