Rate adaptive transmission of wireless broadcast packets

Mechanisms are provided for broadcasting data to a plurality of receiver devices. A data broadcast transmission rate and a level of error correction to be used when broadcasting data are determined based on prior feedback received from the plurality of receiver devices. The feedback comprises channel condition information specifying conditions of one or more connections of a channel over which data was previously broadcast to the receiver devices. Data to be broadcast to the plurality of receivers is encoded in accordance with the determined level of error correction. The encoded data is broadcast at the determined data broadcast transmission rate over the channel to the plurality of receiver devices.