Device activation using encoded representation

In one embodiment, a method activates a first device for delivering media to the first device. The method captures, by a second device, an encoded representation being output by the first device. The encoded representation is output by an application upon being provided on the first device where activation of the first device via a server is necessary for configuring a media program delivery service for a user on the first device. The method then determines information encoded in the encoded representation. The information includes a unique identifier (ID) for the first device. A user identifier is determined for the user and the method automatically communicates the unique ID and the user identifier to the server associated with the media program delivery service to allow the server to activate the first device for the media delivery service using the unique ID.