Calculating flight plans for reservation-based ad serving

The disclosure provides various embodiments of systems, methods, and software for supporting server-side product catalogs. Software for managing ad serving may comprise computer readable instructions embodied on media and be operable to identify a logically local directed graph representing a logica...

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Bibliographische Detailangaben
Hauptverfasser:	JAIN GAURAV, STANLEY BARBARA, AGARWAL ANURAG, CHAMBERLAIN DAWN, AGGARWAL GAGAN, MANKU GURMEET SINGH
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	The disclosure provides various embodiments of systems, methods, and software for supporting server-side product catalogs. Software for managing ad serving may comprise computer readable instructions embodied on media and be operable to identify a logically local directed graph representing a logically remote network property associated with a publisher. The network property is associated with at least one product catalog representing a package of network ad slots. The software may then generate an ad service flight plan for serving various ones of a plurality of ads associated with a first of the network ad slots using an iterative solution on the directed graph.