Publication of equipment status

This disclosure concerns novel tools and techniques for distributing status information, including without limitation status information about commercial equipment. In some cases, a status monitoring device can be attached to, incorporated within, or otherwise placed in communication with a piece of commercial equipment. The status monitoring device can monitor the status of the equipment and communicate that status. Some of the discloses tools and techniques employ a social networking infrastructure to convey information (such as status information about a piece of equipment).