Methods and apparatus for a virtual content channel structure in a broadband wireless network with location-based content

Methods and apparatus are provided for a virtual content channel structure in a broadband wireless network with location-based content. Broadband content is delivered to a mobile terminal in a wireless network by receiving a request for a content channel from the mobile terminal; and translating the requested content channel to a corresponding content item based on the requested content channel and a date and time associated with the request (and optionally, a location of the request), wherein a content source associated with the corresponding content item is transmitted to the mobile terminal using a communication channel associated with the user. The content source comprises, for example, the corresponding content item or an address or a link associated with the corresponding content item. The corresponding content item can include content components that are based on a location of the mobile terminal.