Client-side ad caching for lower ad serving latency

Advertisements are served over the Internet to clients on demand. A client module executing on a client device fetches advertisements over the Internet from an advertisement server. The client module stores these advertisements in a cache on the client device. When an application executing on the cl...

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Bibliographische Detailangaben
Hauptverfasser:	AYLOO KALYAN, WONG DANIEL
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRIC DIGITAL DATA PROCESSING ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION WIRELESS COMMUNICATIONS NETWORKS
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Beschreibung
Zusammenfassung:	Advertisements are served over the Internet to clients on demand. A client module executing on a client device fetches advertisements over the Internet from an advertisement server. The client module stores these advertisements in a cache on the client device. When an application executing on the client device needs to display an advertisement, instead of contacting the advertisement server directly, the application makes a call to the client module. The client module, instead of contacting the advertisement server immediately, determines whether the cache on the client device contains any advertisements that satisfy criteria specified by the application. If the cache does contain advertisements that satisfy the criteria, then the client module provides those advertisements to the application. Otherwise, then the client module requests criteria-satisfying advertisements from the advertisement server at that time, and provides at least one of those to the application.