Method and apparatus for customized rendering of commercials

An entertainment system receives entertainment programming interposed with commercials. The entertainment system selectively renders the commercial in accordance with characteristics associated with a user of the entertainment programming. In one embodiment, the entertainment system selectively rend...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	GOLDSCHMIDT IKI JEAN M, MOORE KENNETH A, SHAH-NAZAROFF ANTHONY A, HACKSON DAVID N, SMITH ERIC O
Format:	Patent
Sprache:	eng
Schlagworte:	BROADCAST COMMUNICATION ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PICTORIAL COMMUNICATION, e.g. TELEVISION
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	An entertainment system receives entertainment programming interposed with commercials. The entertainment system selectively renders the commercial in accordance with characteristics associated with a user of the entertainment programming. In one embodiment, the entertainment system selectively renders a selected one among multiple received versions of a commercial. In another embodiment, the entertainment system selectively renders a selected one among multiple received commercials.