Movie mode and content awarding system and method

A system and method is presented for awarding content to users of mobile devices for attending events, appearing at locations, or viewing audiovisual content. One embodiment also automatically alters the configuration of mobile devices, which is particularly useful in movie theaters. An application...

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Bibliographische Detailangaben
Hauptverfasser: FOX DAN, PIERCE, JR. DONALD N, EBERT JUSTIN, BARCLAY CARRIE, WORTLEY DON, SLATER KEN, KNAPP JACLYN, ANDERSON STACY, LOOK HEATHER, TUNG TONY
Format: Patent
Sprache:eng
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Zusammenfassung:A system and method is presented for awarding content to users of mobile devices for attending events, appearing at locations, or viewing audiovisual content. One embodiment also automatically alters the configuration of mobile devices, which is particularly useful in movie theaters. An application on the device recognizes an audible signal provided at the location or in the audiovisual content. The signal can also be used to unlock content. In this way, desired content is available only when the user has attended an event such as an event sponsored by the content creator. The content can relate to the event, and can be synchronized to the event. The signal can also trigger an application or unlock content at a store location. For example, a scavenger hunt can be guided by an application on the mobile device.