System-facilitated leveraging of relationships

A system facilitates helping make introductions between users of the system. The system includes information on important and influential people using a social graph to represent relationships between these people and users of the system. Who you know is an important asset and is a typically closely guarded asset. With the system, users can help others users in the system they are allied with to do favors for each other from time to time. The value of the system increases since having one or more allies will encourage the user to ask more of their close friends to be users of the system so that they can be allies. As the system becomes more powerful for the user, he will value the system more highly, be more satisfied, use it more and recommend it more to his friends.