System and method for generating a pool of matched content

A method of generating a pool of matched content pieces from an available pool of content pieces based on a selected sample, including providing at least one consumer database containing a plurality of consumer profiles with consumer preference identifying data stored on a data storage device, providing at least one brand database containing details of brand clients, each having one or more branding parameters stored on a data storage device, providing at least one content database containing a plurality of pieces of content provided by at least one content provider with each piece of content having one or more content profile identifiers stored on a data storage device, selecting a number of representative content pieces based on one or more branding parameters of a brand client to convey a brand identity, testing the representative content pieces against a set of constraints based on one or more content profile identifiers to establish that a minimum number of content piece identifiers are chosen using a data processor, and generating a pool of matched content pieces by selecting a plurality of content pieces from the available pool based on comparing the one or more content profile identifiers of the representative content pieces with one or more content profile identifiers of each content piece in the available pool of content pieces and including matches in the matched content pool using a data processor.