Systems and methods for artificial intelligence script modification

Systems and methods for modifying content for interactive synthetic characters are provided. In some embodiments, a traversable script for an interactive synthetic character may be modified based on analytics relating to the use of the interactive synthetic character (e.g. words spoken by the user, language spoken, user demographics, length of interactions, visually detected objects, current environmental conditions, or location). The traversable script may include conversation rules that include actions to be performed by the interactive synthetic character. The actions can include, for example, producing audible or textual speech, performing animations, playing sound effects, retrieving data from data sources, and the like. The traversable script can be modified, customized, or improved based on the feedback from the use of the character by a plurality of users. The modifications may happen automatically or be reviewed by a content creator using a graphical user interface.