System and method of marketing using an intelligent coupon for passive data capture in an applied layered image assembly

A method of manufacturing a layered image assembly and a marketing method are provided including a passive consumer behavior tracking method without requiring an "opt-in" process. The layered image assembly includes a base layer and a top layer with an inner area formed between. An opening...

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Bibliographische Detailangaben
Hauptverfasser:	SAMSON JEFFREY S, PRICE CORY, SULLIVAN JOHN C, LUCK BASIL, VACA PEDRO
Format:	Patent
Sprache:	eng
Schlagworte:	ADVERTISING BOOK COVERS BOOKBINDING CALCULATING COMPUTING COUNTING CRYPTOGRAPHY DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDEDFOR DISPLAY DISPLAYING EDUCATION FILES GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS HANDLING RECORD CARRIERS LABELS OR NAME-PLATES LOOSE LEAVES MOVABLE-STRIP WRITING OR READING APPARATUS PERFORMING OPERATIONS PHYSICS PRESENTATION OF DATA PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITYFEATURES PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOTOTHERWISE PROVIDED FOR RECOGNITION OF DATA RECORD CARRIERS SEALS SIGNS SPECIAL PRINTED MATTER SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TECHNICAL SUBJECTS COVERED BY FORMER US CLASSIFICATION TECHNICAL SUBJECTS COVERED BY FORMER USPC TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS TRANSPORTING
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Beschreibung
Zusammenfassung:	A method of manufacturing a layered image assembly and a marketing method are provided including a passive consumer behavior tracking method without requiring an "opt-in" process. The layered image assembly includes a base layer and a top layer with an inner area formed between. An opening is provided within a perimeter of the base layer to provide access to the inner layer. The inner layer is provided with a media that may comprise coupons, offers, advertisements, collapsible springs, animated collapsible springs having an image, etc. The media may include one or more symbols for conveying information. The layered image assembly may be attached to an item, such as a substrate, envelope, package, magazine, etc. The customer information relating to the item may be associated, or merged, with the information from the one or more symbols from the media. This merging of information may be used to track customer purchases, customer information, and the like.