Content rights protection with arbitrary correlation of second content

A disclosed content rights management system defines a content usage policy via a conditional rule set contained in metadata. The conditional rule set is correlated to at least one second content. An access control manager determines, dynamically, access rights conferrable to a user device or a server, based on the content usage policy and user history parameters. The embodiments may confer limited access rights for a first activity by a user device, or by a server, with respect to the protected content and the second content, and block a second activity with respect to the protected content and the second content, in response to determining that the request for the second content, in conjunction with the user history parameters, does not comply with the conditional rule set for the second activity.