Removable media dam with separator roll positioner for a media tray

A removable media dam for a media input tray. The removable media dam is mountable in a front wall of the media tray and may contain one or more rollers for feeding media from the media input tray. The removable media dam includes a separator roll positioner for angularly rotating a separator roll between a retracted position and an extended position to adjust the height of the separator roll with respect to a media contact surface thereby varying the media sheet separation force applied by the separator roll to media sheets being fed from the media tray. In one form, the removable media dam is mountable by a user without the use of tools.