User-driven configuration

The present disclosure involves systems, software, and computer implemented methods for providing user-driven configuration of application content packages. One process includes operations for receiving a request for configuring a user productivity feature for integration with an application running on a client device, presenting a configuration tool for allowing user-driven configuration of an application content package associated with the user productivity feature, and deploying the application content package for installation on the client device after receiving configuration of the application content package through the configuration tool. In some instances, the configuration tool is a hosted service provided on a server in a cloud computing network. Further, presenting the configuration tool can include presenting one or more back-end systems associated with the application for selection as a destination for the user productivity feature.