Advertising management method and system

System and method for managing distribution of content such as television programs to portable multi-media devices which are capable of using such content and communicating includes a broadcast management system arranged to manage delivery of content from content sources to the devices, an account m...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: AALTONEN JANNE
Format: Patent
Sprache:eng
Schlagworte:
Online-Zugang:Volltext bestellen
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:System and method for managing distribution of content such as television programs to portable multi-media devices which are capable of using such content and communicating includes a broadcast management system arranged to manage delivery of content from content sources to the devices, an account management system arranged to manage requests for use of the content from the devices and manage communications to and from the devices, and a processor coupled to the account management system and arranged to analyze requests to use content relative to information about users of the devices in order to determine whether use of the content by the users can be sponsored. If so, an advertisement is delivered to that user's device and the device presents the advertisement to the user as a condition for use of the content.