Socially collaborative filtering for providing recommended content to a website for presentation to an identified user

In one embodiment, a method comprises receiving, by a website server device providing a website service, a request from an identified user of a user device, the request requesting network content provided within the website service; determining by the website server device an absence of new network content within the website service relative to a last prior access by the identified user to the website service; and obtaining, by the website server device for presentation to the identified user within the website service, an ordered list of network items most likely to be preferred by the identified user.