Cosmetic heat treatment method using a structuring agent

A method of makeup and/or non-therapeutic care for non-fibrous human keratin material, particularly the skin, the lips, or the nails, having the steps of: bringing an outer surface of a piece of solid cosmetic composition into contact with, or near, a heating device so as to heat said piece in a localized manner with a view to essentially softening only said outer surface and lowering the dynamic rub coefficient thereof; and then applying the outer surface of the thus-heated composition onto the area to be treated, the solid cosmetic composition including, in a physiologically acceptable medium, at least 4 wt % of at least one structuring agent selected from among waxes, organophilic clays, hydrophobic pyrogenic silicas, alkylated guar gums, hydrophobic celluloses, block copolymers, and the mixtures thereof.