Media content transmission method and apparatus, and reception method and apparatus for providing augmenting media content using graphic object

Disclosed is a media content reception method for providing augmenting media contents using graphic objects, including: receiving metadata including information representing each event of any one of broadcast contents or moving picture contents, and any one of the broadcast contents or the moving picture contents and graphic object related information associated with events, the events including at least one of a specific scene, a specific situation, and a specific phenomenon of any one of the broadcast contents or the moving picture contents; analyzing the received metadata; designating the graphic objects to correspond to each event within any one of the broadcast contents or the moving picture contents based on the analyzed metadata; and displaying the designated graphic objects to meet each event at the time of playing any one of the broadcast contents or the moving picture contents.