System and method for enabling secure transactions using flexible identity management in a vehicular environment

A method in one embodiment includes detecting an event for a transaction on an on-board unit (OBU) of a vehicle, where the event has a trigger associated with an agent. The method also includes determining whether the transaction is authorized, identifying network credentials in an identity profile that corresponds to the agent, providing network credentials to a transaction application corresponding to the transaction, and accessing a remote network using the network credentials. Certain embodiments include selecting the network credentials from a plurality of available network credentials corresponding to the agent. In more specific embodiments, the network credentials include one or more virtual subscriber identity modules (VSIMs) of a plurality of VSIMs provisioned on the OBU. In specific embodiments, the network credentials are mapped to a combination of two or more of the agent, the transaction application, and a predefined current location of the vehicle.