Application service performance in cloud computing

Methods and apparatuses associated with cloud computing are disclosed herein. In embodiments, a method may include receiving, by a service monitor operating on a computing device, performance information associated with services provided by an application service with instances operating on a plurality of virtual machines deployed on a plurality of servers of a computing cloud. The service monitor, in response, may identify one or more requests of the computing cloud to attempt to improve performance of the services provided by the application service. Other embodiments may be disclosed and claimed.