Lossy hit buffer

Configurations providing a configurable buffer for storing incoming event tracking data communications in a lossy manner are described. In one aspect, a server can utilize the configurable buffer for storing the incoming event tracking data communications. When the buffer becomes full, the server can transmit the accumulated tracking data communications in the configuration buffer as a batch transmission. The server can discard any new incoming requests once the buffer becomes full. Further, the server can replace data in the buffer with new incoming requests based on one or more criterion if the buffer is full. In some implementations, the server transmits the batch of the accumulated tracking data communications in the configurable buffer after a predetermined time has elapsed.