Rotating wheel electronic display apparatus

A light display is mounted on the spokes of a rotating bicycle wheel. The display includes a plurality of individual arrays of lights forming a set. The set of arrays are attached together into a single rigid light display apparatus attached to a spoke of the wheel at the tip of each array of lights. At least one sensors on the apparatus, senses the angular velocity and angular position of the rotating wheel. A microprocessor, is mounted on one of the arrays of lights and connected to the sensor, and is further connected to a shared electrical bus which traverses every array of lights. The shared electrical bus is formed by the electrical connection of all the arrays of lights in a line or loop topology. Each array of lights has at most two connection points to the shared electrical bus. The microprocessor modulates the plurality of arrays of lights via the shared electrical bus and without a direct connection to every array of lights. The arrays of lights are modulated according to a selected one of a plurality of display patterns and the sensed angular velocity and position of the rotating wheel, to form a stabilized, upright, forward-reading image on both sides of the wheel using persistence of vision of a viewer.