Method and apparatus for targeted content delivery

A method and protocol for creating and configuring customized paths, such as channels, for the delivery of electronic content to a variety of devices associated with a user is provided. A content provider may create a channel for each device registered by a user by creating a provisioning Uniform Resource Locator ("URL") for each device. The user may select certain content to be delivered to a registered device via the channel. The user's device requests a list of feed URLs available to the user by accessing the provisioning URL. A content management program returns the list of feed URLs to the device and the list of feed URLs stored on the device is updated. The electronic content may be distributed through the disclosed protocol directly to the registered device if the device is active, or to a computing device for distribution to passive devices.