Adaptive mobile multicasting for wireless networks

Video streams may be adaptively switched between multicast and unicast transmission over a wireless interface of a wireless network. A device may track a quantity of videos that are being streamed over the wireless network. The device may determine, based on the tracked quantity of videos, whether to dedicate a radio channel, of at least one cell in the wireless network, to streaming a first of the videos. The device may transmit, in response to a request, from a mobile device, for the first video, an identification of the dedicated radio channel so that the mobile device can receive the first video as a streaming video over the dedicated radio channel.