Facilitating embedded dynamic commercial offers

A system that facilitates providing of commercial offers is described. During operation, this system receives financial information associated with a user of financial software. Then, the system presents an icon corresponding to the commercial offer to the user. This commercial offer is targeted to...

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Bibliographische Detailangaben
Hauptverfasser:	GEVELBER LISA C, NESLADEK CHRISTOPHER D, FERNANDES ASHLEY M, GELLER MIRIAM, MARQUEZ RICARDO, WAN GANG
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A system that facilitates providing of commercial offers is described. During operation, this system receives financial information associated with a user of financial software. Then, the system presents an icon corresponding to the commercial offer to the user. This commercial offer is targeted to the user based on a financial history of the user, which includes multiple transactions with multiple commercial establishments. Moreover, the icon exhibits animated behavior which can vary over time, and the user can pursue the commercial offer by interacting with the icon.