Target marketing

A marketing method and system. The method includes receiving by a computing system total population data. A peer group is selected from the total population data. The peer group is associated with a first marketing action. A list of attributes characterizing the peer group is generated. The attribut...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: ANDERSON JAMES R, SELBY DAVID ALEC, RAMSEY MARK STEVEN
Format: Patent
Sprache:eng
Schlagworte:
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